I’ll include those numbers beneath improvement metrics as well. We’re also going to look at the time the page took to load, or the speed of the page, as it were. Your goal is to get as high a score as possible, with a score of 80 as the starting point for a page to be rated “Good.” I am going to use Search Engine Land as a placeholder in some of the screen shots, but this little experiment is being run on a different URL.Īnd yes, I’ve checked multiple times over multiple days the report continues to show a score of 0 for the desktop! Not good. I can’t give the specific URL in this exercise, and you won’t see the starting numbers by the time you read this, but I want to stress again that I have never seen this specific scenario or anything this low before. I consider anything above 70 to be reasonable, as it gives a bit of wiggle room to drop over time and stay above the 60 threshold, where we drop into the “Low” grade. We’re shooting for 80+ to hit the “Good” level, but that isn’t always possible. It is worth noting that as I write this, I do not know where we’ll end up regarding final numbers. I am going to run this little experiment while writing this article so I can provide screen shots and output numbers. While I’ll be drawing on my experiences with impacting PageSpeed or page speed, my experiences are drawn from a scenario I have never seen or been involved with before. Whenever you are working on one, it’s important to be measuring the other, too, so as not to shoot yourself in the foot. In short, we’re going to focus on the Google metric in this article as it relates to WordPress sites. And yes, it’s possible to increase one without the other, and I’ve even seen cases where improving one is at the cost of the other. Page speed, on the other hand, generally refers to the real-world speed of a web page. It’s based on a family of tools, and when we’re referring to a PageSpeed number between 0 and 100, we’re referring to the output of the PageSpeed Insights tool. Of course, there’s a lot more to the web than WordPress, but with it now powering over 59.3 percent of the web and Google dedicating an engineering team to work with WordPress, it deserves special attention.īefore we dive in, it’s important to clarify that in our article today we’re going to be focusing on PageSpeed, and not page speed.įor those unfamiliar with the difference, PageSpeed is a Google metric. We hear a lot about PageSpeed from Google, and there’s no doubt it’s an important metric from both a usability and an SEO standpoint.
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